Business Mission and Vision
ARCA’s business model is driven by a strong referral base, convenient full-continuum treatment services and an outcome driven approach.
Patient referrals come to ARCA through a variety of sources, including healthcare practitioners, public programs, other treatment facilities, social workers and word of mouth from previously treated patients and their families. ARCA devotes significant resources to establishing strong relationships with potential referral sources and has cultivated relationships directly with managed care organizations, trade unions and large employers.
Patients typically prefer private, confidential methods for obtaining information about their treatment alternatives. Accordingly, ARCA focuses its marketing efforts on building brand awareness of treatment services and delivers this information through a variety of advertising mediums including radio, print and social media. ARCA engages in local, direct-to-consumer advertising and marketing targeted at increasing awareness of ARCA and the programs offered.